NOVA Brand Identity
I was tasked with developing a new brand identity for the largest commercial television channel in the Czech Republic - Nova.
Working closely with the team of Loyalkaspar NYC we had the opportunity to ideate, create, and launch a new brand identity and story that embodies Nova's present and long-term future.
My primary contribution to the rebrand was creating the logo itself, but most importantly giving it a purpose. The idea of ENDLESS STORY as a creative platform, which is visualized throughout the brand in a consistent, dynamic and agile brand identity.
Credits:
Creative Director: Daniel Dornermaan
Creative Leads: Joe Lawrence, Joe Fuller
Executive Producer David Herbruck
Endless Story
The idea of ENDLESS STORY as a creative platform, which is visualized throughout the brand in a consistent, dynamic and agile brand identity
The Same... but different.
Nova's previous brand identity has resonated strongly with viewers over the years, but it was time for an upgrade. Nova didn’t want to stray too far from its original design. The ask was to make it the same, but different—a difficult challenge. In the end, we landed on a simple yet infinite “O” that speaks to Nova’s content: infinite and original.
Previous Logo
New Logo
Infinite Possibilities
The Infinity Ring has no one set shape, this gives designers the flexiablity to create unique and compelling lock ups with almost never-ending possibilites.
But there's more...
Many hours of debating about what made sense for Nova's brand. Countless designs all led to the final result. Although the designs did not make the cut, they are still something that I am proud of.
If you would like to see the alt designs and expermiments...
Check Them Out Here