Working alongside Tommy Hilfiger and Facebook Amsterdam, I was tasked with creating 3 unique videos demonstrating the new Facebook technology SideFlix. I was responsible for creating the overall tone of each film; including edit, music and graphics.

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Each video is meant to play back on individual phone screens. Only when they are connected does the full picture develop. Beginning at 2 screens (Shanghai) and ending with 4 (Tokyo). Not only an editorial challenge but a technical one at that.

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Activated through Facebook Messenger, Tommy Hilfiger’s SideFlix invites friends to connect, line up their phones, and watch as their Fall lookbook magically unfolds across multiple devices. The video seamlessly adjusts to screens of different sizes, with every additional phone unlocking a new collection of looks.