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True Clarity

True Clarity is a self initiated conflict diamonds awareness film. It's sole intent is to get people to start asking questions about their diamonds origins. Although the Kimberley Process has made major strides to stop the trafficking of conflict diamonds there are still many on today’s market. Often, they will travel through more than 10 countries before arriving at their destination. Therefore, losing their point of origin. It has become impossible to accurately track them. Thus, leaving the consumer with the responsibility to demand to know where their diamonds are coming from. Consequently putting more pressure on the jeweler to purchase their diamonds more responsibly.

Please visit www.GlobalWitness.org to learn more.

Created by Joe Lawrence

Modeling by Riyad Hasan

Music by Max Gramser of THNDR Studio

I am an Amsterdam based Art Director and Motion Designer. Please feel free to contact me to discuss a possible project or to learn more about my work.

© 2020 by Make Lovely LLC.