Starz Network Rebrand
Execitove Creative Director: Anna Minkkinen
Creative Director: Joe Fuller
Executive Producer: Scott Lakso
Art Direction: Joe Lawrence, Joe Fuller
Logo Design: Anna Minkkinen
3D Production: Joe Lawrence, Joe Fuller
The brief for the rebrand was a prismatic feel that incorporated subtle colors from it. It should feel tactile, in camera feel. A shoot was not possible to capture real glass so I was tasked with creating an approach that would be achievable in 3D. Through a combination of 2D and 3D we were able to get a look that was flexible and fresh.