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Starz Network Rebrand

Credits:

Execitove Creative Director: Anna Minkkinen

Creative Director: Joe Fuller

Executive Producer: Scott Lakso

Art Direction: Joe Lawrence, Joe Fuller

Logo Design: Anna Minkkinen

3D Production: Joe Lawrence, Joe Fuller

Process.

The brief for the rebrand was a prismatic feel that incorporated subtle colors from it. It should feel tactile, in camera feel. A shoot was not possible to capture real glass so I was tasked with creating an approach that would be achievable in 3D. Through a combination of 2D and 3D we were able to get a look that was flexible and fresh.