Anne Rice's Immortal Universe
The universe of legendary gothic and horror author Anne Rice is released upon the world. The Immortal Universe, developed by AMC+, is a collection of TV series based on her most prolific novels including Interview with the Vampire, Mayfair Witches, and more to come.
The opening titles pays homage to Anne's collection of novels that revolve around mystery and gothic horror, while also being deeply rooted in the New Orleans aesthetic. Centered around a gate that has a life of its own, the keeper to another universe, with no way in or out.
Director: Joe Lawrence
Creative Director: Chris Harmon
Executive Producer: Scott Lakso
Lead Designer: Chris Harmon
Logo Design: Beat Baudenbacher
Art Direction: Joe Lawrence & Chris Harmon
3D Production: Joe Lawrence
My role was to pay homage to Anne's collection of novels through visual storytelling. Her novels revolve around mystery and gothic horror, but they are also deep routed in New Orleans. Striking the balance between all of these characters was the goal for the titles. The story evolved into a mysterious New Orleans gate that has a life of its own, the keeper to another universe that has no way in or out.
We designed and developed a custom gate from scratch. Taking reference from old graveyards of New Orleans.
Trial And Error
Throughout the conceptual phase many different looks were explored that convey different emotions. Quickly, learning that crosses and skulls were not allowed nor was anything too scary. Although these concepts did not make the cut, I believe they still deserve a look.