A season on the rise. A city behind its team. We launched a massive 3D anamorphic takeover for Henry Ford Health, the official healthcare provider of the Detroit Lions - starring the unstoppable Amon-Ra St. Brown. 

My task along with the team at Adolescent was to develop a narrative to express Amon-Ra’s intensity, transforming his drive into a larger-than-life push toward the touchdown. Obstacles become part of the choreography, and each breakthrough builds momentum.

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I was responsible for also creating both 2D/3D animations in tandum with the cell animators custom animations.