Nova Cinema Brand Identity
I was tasked with developing a new brand identity for Nova Cinema a subsidiary of Nova, the largest commercial television channel in the Czech Republic
Working closely with the team of Loyalkaspar NYC we had the opportunity to ideate, create, and launch a new brand identity and story that embodies Nova's present and long-term future.
Credits:
Creative Director: Daniel Dornermaan
Creative Lead: Joe Lawrence
Designers: Joe Fuller, Daniel Donermaan
Executive Producer David Herbruck
MELT THE SCREEN
Great cinema is a portal. It transports us, blurs boundaries, and makes the impossible feel real.
We set out to capture that same magic—the moment where disbelief fades and imagination takes over.
A world where reality melts into fantasy, and the cinematic dream becomes lived experience.
Give me more!
The package needed to be versatile, so we developed three different tonal variations of all elements, each representing different facets of the brand - Hero, Premieres, and Late Night
