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Working alongside Woodwork Amsterdam I was tasked with creating the look to visualize the Adidas Members Week campaign visuals. My responsibilities were creating the look and feel as well as lighting, texturing, and some animations for the campaign.


Members Week is an online festival full of athletes, artists, product drops, experiences, and rewards — for adidas' membership program Creators Club. 

The creative brief was both open and specific at the same time. The ask was to create a living and moving identity, inspired by the changing states of matter: solid to liquid to gas in an outer-worldly manner. 

The footage would be used throughout different touch-points, varying from in-store, print to online, and used as visual branding throughout the campaign.

Directed and produced by:  Woodwork Amsterdam
Executive Creative Director: Marvin Koppejan
Executive Producer: Nina Fabel
Creative Director: Menno Fokma
Art & Motion Director: Joe Lawrence
Simulations: Quite Franckly, Juan Garcia Segura, Ernst Noort
Lighting: Joe Lawrence
Animation & Composite: Joe Lawrence, Menno Fokma, Ernst Noort
3D animation intern: Viktor Alexandersson
2D animation intern: Vivian Ramfjord

Client: Adidas, Studio A 
Creative Producer: Cory Chonko

Senior Manager Creative Production: Martin Granger
Creative Director: Nadege Decastro
Art Director: Anna Rita Sousa
Client Designer: Delia Mennell
Copywriter: Tom Biddulph


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