Working alongside Woodwork Amsterdam I was tasked with creating the look to visualize the Adidas Members Week campaign visuals. My responsibilities were creating the look and feel as well as lighting, texturing, and some animations for the campaign.

 

Members Week is an online festival full of athletes, artists, product drops, experiences, and rewards — for adidas' membership program Creators Club. 

The creative brief was both open and specific at the same time. The ask was to create a living and moving identity, inspired by the changing states of matter: solid to liquid to gas in an outer-worldly manner. 

The footage would be used throughout different touch-points, varying from in-store, print to online, and used as visual branding throughout the campaign.