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Amsterdam Fashion Week

I had the opportunity to direct the visuals for the fashion brand 10 Days Amsterdam for Amsterdam Fashion Week 2018.


Other than the simple brief of Luxury, L.A. (and Palm Trees) the creative was wide open. The final piece is a journey through a twilight sunset over L.A. to the sunrise over sunny Malibu.


Working with the production company Jur we developed 15 minutes of original content comprised of a mixture of 2D & 3D elements composited together. All delivered on 270° screens, varying in size.

Director: Joe Lawrence

Design: Joe Lawrence
Producer: Sophie Besselink

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